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Research confirms that print advertising is still influential in selling properties faster.

4. February 2015 23:42  /  swanvalleyrealtyblog Comments (0)


Although research is showing a trend to online house hunting (more on this in next post) research also confirms that print advertising is still influential in selling properties faster.

Research by CoreLogic RP Data through its Media Maximiser product recently confirmed that properties advertised in print and online mediums sell faster and for more money than properties offered in online media alone.

In an information release prepared and released by not-for-profit trade media publication Newspaper Works, the data shows that homes in Perth were on average 8.7% (almost $50,000) higher for properties advertised in print and online, compared with houses and units advertised on digital channels only.

Houses across the country advertised on both mediums sold on average seven days faster compared with those only advertised online.

Extracted from CoreLogic RP Data on January 30, 2015 in Marketing, Real Estate Agents

At Swan Valley Realty we focus on both print and online advertising.