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Research shows trend towards online house hunting

5. February 2015 18:23  /  swanvalleyrealtyblog Comments (0)


A recent survey conducted by Slater and Gordon Conveyancing Works suggests that Australians are increasingly heading online to do their house hunting. 

The independent research surveyed 2000 people with 58.5 per cent saying they would head to real estate websites to do their house hunting. 

REIWA Chief Executive Officer Neville Pozzi said the trend towards online house hunting was a driving force behind the recent re-launch and upgrade of the company’s real estate portal, reiwa.com. 

“We are very aware that the internet is the first port of call for the majority of people looking for property. It’s where their research begins, which is why we completely overhauled our site last September with a new look, new features and easier navigation,” Mr Pozzi said.

The Slater and Gordon Conveyancing Works results found that of the people surveyed, 61.7 per cent of the people who would choose to hunt for a home online were women, while 56 per cent were men. 

It also found that in all age brackets more than 50 per cent of people surveyed would search online first, with 35 to 44 year olds the most likely at 68.8 per cent. 

Slater and Gordon Conveyancing Works lawyer, Robert Kern, said the results were not surprising. 

“Buying a house is a big commitment so it makes sense that people want all the information they can get; and where better than a site that is a one stop shop?” Mr Kern said.

Extracted from REIWA website, for full article go tohttp://reiwa.com.au/About-Us/News/Research-shows-trend-towards-online-house-hunting/