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3. August 2015 22:55  /  swanvalleyrealtyblog Comments (0)


The following article is from The Real Estate Conversation July 30th 2015

Presentation is paramount

The big questions we get asked as agents are: How much should I spend on preparation? Where should I start? How much money do I need to spend to maximise the return?

In today’s real estate market it’s clear how important property presentation and styling has become and how much this can impact a sale.

Sellers across Australia are seeing an increase in returns on their investment in this area. However, you only need to look closer to home and visit open inspections on the weekend to see the significant impact this trend is having in our Adelaide market. Approximately 75% of residential properties for sale now incorporate some form of professional styling.

There is no denying that home styling adds to the bottom line of the sale price and there are many case studies of fantastic outcomes for properties. These case studies are well above what the clients expect… I was one of them last year when I sold my property in Parkside. The styling and presentation of my property, I believe, had a very significant impact, and I worked out that this would have added 10% to the property sale price!

So, with presentation and styling increasingly adding to a property’s return, why do we hear stories of some sellers spending $15,000 and receiving little to no return, while others can spend $8,000 and more than triple their return?

There is a science to this… and, as real estate agents it’s where we can step in to help you! Return on investment (ROI) for presentation isn’t just luck. Employing an agent with experience and market knowledge can really add valuable Intel in this area to help you maximise your sale price!

Many agents and sellers understand the concept of home presentation – making sure a property appeals to the maximum number of buyers, giving a maximum chance of competition and a maximum chance of achieving a premium result. There are also many articles written about this area, discussing strategies such as removing family photographs, personal items, de-cluttering, hiring furniture and giving the property a fresh paint etc. It all adds to broadening your property’s appeal. We believe there is more science to this to give you the best chance of a high ROI.

The big questions we get asked as agents are: How much should I spend on preparation? Where should I start? How much money do I need to spend to maximise the return?

This isn’t a one-size-fits-all approach. There will be different answers to these questions for every property, however, they will all start with the same approach. This is ‘starting with the end in mind.’

The science to working out how much you should spend and what preparation you should do, starts by working together with your agent and talking through who you believe will be the most likely buyer of the home.

What does this person look like? What is their lifestyle like? What do they do in their spare time? What do they want from their new home? A big clue, and an exercise we go through with our sellers is looking back to when they bought the property and remembering what attracted them to the home. Often the buyer profile will be very similar.

Once we get a clear picture of who the buyer is, the presentation plan of how much to spend and what to concentrate on to maximise returns becomes much clearer.

For example, if we were selling a modern townhouse in Norwood, we would look to attract young professional couples as we are finding they are looking in this area at the moment for this type of property. If the property had an old run down boundary fence it could significantly impact its attraction of this type of buyer to the property. Whereas, if you had a character ‘renovators delight’ property in the same area, with the same condition fence, the buyer profile is very different. This is a property that is extremely attractive to developers or renovators so fixing the fence before sale would be a waste of money.

While this is a relatively simple example, it can get very strategic and working through this process with experienced agents to highlight who the buyer will be and what they are likely to value provides huge insights and clues for vendors on how to optimise their returns, which is key to achieving great results!

Presentation1

Genevieve is Head of Sales & Marketing at Toop&Toop, the Adelaide firm started by her parents Anthony and Sylvia in 1985. After attending Geelong Grammar in Victoria, Genevieve went on to attain a Bachelor of Business (specialising in Marketing) at Monash University. Graduating in 2007, Genevieve came back to Adelaide…

 

24. June 2015 19:39  /  swanvalleyrealtyblog Comments (1)


The following article is taken from LWP Ellenbrook’s Facebook page.

Did you know that each of our eight villages in Ellenbrook, as well as the name Ellenbrook itself, has a story behind it?

Ellenbrook, for example, is named after Lady Ellen Stirling, the wife of Perth’s Lieutenant Governor, Sir James Stirling.

Ellen was apparently known for her playfulness, youthfulness, a passion for learning, modern thinking, vibrancy, tolerance and acceptance. It is these qualities that were the inspiration behind the design and planning of the Ellenbrook community.

If you look closely, you will notice that throughout the town centre, Ellen’s personality is reflected in the public artwork and landscaping.

One of the key roads in the town centre is named for her (Ellen Stirling Parade) and a major distributor road (Drumpellier Drive) after the Scottish ancestral seat of the Stirling family.

 

26. May 2015 18:38  /  swanvalleyrealtyblog Comments (4)


The following article appeared in the Ellenbrook Advocate on May 20th 2015

THE swimming pool promised to Ellenbrook residents before the 2013 State election is finally possible.

AquaticCentre

Donna Faragher, Mia Davies and Swan Mayor Charlie Zannino with Ellenbrook District Outdoor Space plans. d437700

The Budget announcement revealed a $7 million injection towards sport and recreation facilities in Ellenbrook, $2 million of which is dedicated to an aquatic centre.

The other $5 million will fund a sports centre with three indoor courts and a gym at the Ellenbrook District Outdoor Space.

Residents around Ellenbrook, tired of driving 14km to the closest public pool and 25km to the nearest beach, have been lobbying for a pool for years.

As late as last year, the Government was reluctant to say when it would deliver pool funding.

Last September, an irate Colin Barnett was scathing in his response to West Swan MLA Rita Saffioti’s questions over the pool delivery, saying Ms Saffioti would “probably be the last to know – when the concrete trucks line up”.

The pool construction is now in the City of Swan’s hands.

Swan deputy mayor Mick Wainwright said an aquatic facilities strategy should be completed “in the next few months”.

Swan’s strategy will likely determine whether aquatic facilities are built at a planned regional sport facility at Whiteman or the Ellenbrook District Outdoor Space.

“The announcement has come at an opportune time,” Mr Wainwright said. “The sports centre is a priority project for Ellenbrook and the $5 million will help us to keep the project on track.”

Sport and Recreation Minister Mia Davies said the facility would bring the community together. It would be a great meeting point for people of all ages and abilities to enjoy being physically active.

17. April 2015 00:33  /  swanvalleyrealtyblog Comments (0)


Its great to see that The Arts and Theatre are alive and well in this great suburb. Ellenbrook Arts – situated on The Main Street and in Charlottes Vineyard state as their mission;

Our aim is to assist with the development of an arts based culture and help sustain a healthy and cohesive community by delivering quality, engaging arts experiences across a range of art forms to the local Ellenbrook community, the Swan Valley region and the greater cultural sector within Western Australia.

Ellenbrook Arts, formerly the Ellenbrook Cultural Foundation, was established in 2002, as a community based, not for profit association with tax deductible status. We are managed by the Ellenbrook Arts Board; we employ two staff members, occasional art project staff and work with a group of dedicated volunteers.

We operate two facilities to assist us in our vision: The Gallery – 34 Main Street in Ellenbrook town centre; and the Grapevine Community Arts Space in Charlotte’s Vineyard, Ellenbrook.

At present Ellenbrook Arts are assisting Toy Soldier Children’s Theatre to present thier performance of “The Happy Prince”. See below for details of this play.

A cheeky, lively Swallow on her way to Egypt meets the statue of a Prince. The Prince is decorated in gold and jewels, but tears are falling from his sapphire eyes – he can see all the misery in his city and can do nothing to help. Based on Oscar Wilde’s much loved children’s tale this performance will keep you captivated up until the last minute. 

Wanting to experience some magic? Forget Harry Potter, think instead ‘The Happy Prince’.

Suitable for children 4-9yrs and anyone who wishes they could fly.

Venue

The Grapevine
1 Arrowsmith Ave
Ellenbrook
Perth, WA 6069

Contact Details:

Courtney Turner

0420803858

courtneyturner13@hotmail.com

 

6. February 2015 19:28  /  swanvalleyrealtyblog Comments (1)


At Swan Valley Realty we love all things to do with Real Estate – and we are aware of the importance of presenting a property in the best possible light for sale. Keeping tabs on current interior design trends can assist in this regard.

Rob Carson from Loan Market Ellenbrook has provided some information on the current trends in interior design in Loan Market’s Insights Newsletter which I would like to pass on. If you are thinking of selling this may be useful. If not it may give you some ideas to jazz up your home for your own future enjoyment.

This is the article;

Making even simple aesthetic changes can give your home a fresh look and feel. A new year is a great time to make some updates to realign your living spaces with your personality and how you use your home.

With so many emerging trends you’d be forgiven for feeling overwhelmed when considering a new look. So, we’ve selected three key home interior trends for 2015 to help get you started.

Are you feeling bold?

If this year is about making a statement then striking colour and geometric patterns is the emerging trend for you. Splashes of colour, watercolour prints and painted abstract designs will be popular in 2015. Cushions, artwork and ceramics can quickly and cheaply make the most of this trend. Choose either one bold colour (indigo blue will be huge this year) against white or mix several colours and don’t be afraid of clashing.

If you want to be bold without colour, use mismatched patterns to make an impact. Select a mixture of rugs, prints and cushions with contrasting patterns in neutral tones and break them up with metallic accessories.

Do you need a sanctuary?

Create a calm and relaxing space with soft colours, textures and curved edges. The soft pastels of the 80’s are making a comeback throughout wall colour, soft furnishings and artwork.

Dusky pinks, pastel greens and various shades of grey work beautifully against blond wood furniture and can soften concrete finishes too.

Pastel and blond wood accessories such as vases, bowls and picture frames are small touches that can effectively introduce this new trend economically.

Want to connect with nature?

Natural materials and colours are trending as our want to better connect with the environment and nature grows. This direction will come across through handmade embellishments, raw materials and matte finishes.

Weathered metallic accents will compliment a natural colour palette and organic textures. Introduce copper, pewter, gold and steel accessories such as vases, utensil holders, serving trays and bowls.

A unique and handmade feel will introduce plenty of woven fabric, knits, tassels and pom poms and expect organic shapes and textures. Timber furnishings will be stripped back and raw and any shiny or polished finishes will be aimed at showing off natural grains and detail.

Make updates easily with indoor plants in wooden and woven pots and hangers. Use woven wall hangings and display coral, sand stone and driftwood treasures on tables and shelves.

8. December 2014 22:54  /  swanvalleyrealtyblog Comments (0)


The following statistics give an indication of the health of the property market in Ellenbrook over the last year. I have also provided days on market information for the last 4 months.

Annual Growth in Ellenbrook – 4.5%
Growth of nearby suburb Aveley – 7%
Growth of nearby suburb Henley Brook – 10.7% 

Upper Quartile sales – $500,000
Median Sales – $439,000
Lower Quartile -$402,375

The above information is based on settled sales as at 21 November 2014. From 1st Oct 2013 – 30th September 2014. All information obtained from the Real Estate Industry Of Western Austrlaia (REIWA)

Average days on market for last 4 months.
August – 49 days on market
September – 49 days on market
October – 43 days on market
November – 68 days on market

Thus average time for a house to remain on the market prior to selling for the last 4 months in Ellenbrook is 52 days.