25. March 2015 11:41
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swanvalleyrealtyblog
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The following article has been taken from The Ellenbrook Advocate and was written by Ryan Langley and Joel Kelly;
IT was 11.59am, and by now a sizable crowd had gathered around the big, wooden mystery box that for days had piqued the imaginations of Ellenbrook residents.
Children ran around laughing while parents talked with their neighbours, all waiting in anticipation of what was about to occur.
As the clock struck noon, 20 eager volunteers pressed the red buttons, which prompted a horn to sound and puffs of smoke to rise from the open box.
Met with cheers, Perth band Boys, Boys, Boys launched into a song among balloons and confetti bombs, starting an impromptu neighbourhood party.
But no one was officially invited; social media-driven curiosity drew the crowd after the box was placed in the Malvern Springs park days earlier with a set of simple instructions painted on.
It read “You’ll all be able to open this box on Saturday at noon. Just wait for the horn to sound and press all 20 buttons at the same time. Hint: Get your friends and neighbours together to help.”
A sense of community spirit was felt among the audience as members of the community had all come together for the common cause.
Ellenbrook mother Ruth Wood said she had never seen anything like it before.
“The event was a great idea, as it brings a sense of community spirit to the area,” she said.
“The kids were able to play and soak in the atmosphere of a nice community and the parents could relax and chat while the children played.”
Prior to the opening, theories on the contents of the box ranged from a big pile of lollies to a pop-up kitchen for My Kitchen Rules.
LWP Property Group was behind the PR stunt; itsaim being to bring everybody together for one special day.
LWP’s general manager of sales Tony McEntee said the purpose of the event was to bring the community to life.
“We wanted a novel way to get people together. There was a big build-up during the week, social media drove the event, as well as newspaper and media coverage,” he said.
Mr McEntee said to expect more surprises in other development areas like Trinity Alkimos, Byford and The Glades.